All government entities must use the Master Media Scheme media panel for media strategy, planning, buying, booking and management services for all brand and functional media advertising, as part of complying with the Whole of government communications, branding and advertising (PDF, 308.3 KB) Premier and Cabinet circular.

The media panel is made up of two agencies – Wavemaker and Carat Adelaide.

The Media panel rules of engagement (PDF, 124.3 KB) outlines the operating rules of the panel, secondary procurement processes and agency contact details.

Briefing the Media Panel

All briefs to Media Panel agencies must use the Media brief request for quote (DOCX, 303.6 KB) template.

Functional advertising

Functional advertising provides simple, short-term, specific information with minimal creative content., e.g. recruitment, public health and safety notices, legal notices etc.

The Master Media Scheme guide to functional advertising (PDF, 60.8 KB) outlines the process for using the WM Online booking portal.

Procurements more than $55,000 exc GST

A Media panel secondary procurement simple purchase recommendation (DOCX, 236.3 KB) can be used for procurements valued at more than $55,000 exc GST, to help evaluate proposals received from agencies and to seek internal approvals, before appointing the preferred media agency.

Once this process is completed, use the Media panel secondary Procurement Customer Order (DOCX, 184.5 KB) to accept a quote and confirm deliverables with the appointed media agency.