All South Australian government marketing communication activities must comply with:

• Premier and Cabinet Circular PC005 – Whole of Government Communications, Branding and Advertising (PDF, 308.3 KB)
• Marketing Communications Guidelines effective July 2024 (PDF, 521.0 KB)
• Recruitment Advertising Policy and Guidelines (PDF, 1.4 MB)

Approval process

The following guidelines help you understand when to apply the policy and what you need to do:

• Quick Reference Guide - Government Communications Approval Process (PDF, 48.8 KB)
• Frequently Asked Questions - Government Communications Approval Process (PDF, 41.2 KB)

Planning and reporting templates

Planning and reporting on marketing activities helps to ensure they run efficiently and are effective. These templates have been developed to help you plan and report on your campaign.

• Detailed Communications Strategy template (DOCX, 158.9 KB)
• Campaign Evaluation Report template new (DOCX, 214.7 KB)
• Social Media Strategy template new (DOCX, 154.6 KB)

For more information

If you have any questions about the approval process or the templates, email the Government Advertising and Insights Hub.

For reports on proposed budgets, costs and summaries of marketing communications initiatives with a total budget of $55,000 and above, visit Government Marketing Advertising Communications Expenditure.