Government Communications Advisory Committee Marketing Communications Reports

As outlined in the Marketing Communication Guidelines, as of July 2020 the Government Communications Advisory Committee (GCAC) will proactively report the proposed budget, total cost and an evaluation summary for communications initiatives with a total budget of over $50,000 (ex GST).

Activities approved prior to July 2020 will be evaluated with the total cost and an evaluation summary published below.

GCAC Communications Approval Report October 2020 (PDF, 309.8 KB)

GCAC Communications Approval Report September 2020 (PDF, 364.5 KB)

GCAC Communications Approval Report August 2020 (PDF, 317.1 KB)

GCAC Communications Approval Report July 2020 (PDF, 330.2 KB)

Reports on communications initiatives which commenced prior to GCAC can be found below. Please note some initiatives are still awaiting final evaluation.

Marketing Communications Approval Report June 2019 (PDF, 408.1 KB)

Marketing Communications Approval Report May 2019 (PDF, 227.4 KB)

Marketing Communications Approval Report April 2019 (PDF, 3.9 MB)

Marketing Communications Approval Report March 2019 (PDF, 157.7 KB)

Marketing Communications Approval Report February 2019 (PDF, 173.4 KB)

Marketing Communications Approval Report January 2019 (PDF, 7.5 MB)

Marketing Communications Approval Report December 2018 (PDF, 550.8 KB)

Marketing Communications Approval Report November 2018 (PDF, 373.7 KB)

Marketing Communications Approval Report October 2018 (PDF, 5.9 MB)

Marketing Communications Approval Report September 2018 (PDF, 443.3 KB)

Marketing Communications Approval Report August 2018 (PDF, 271.7 KB)

Marketing Communications Approval Report July 2018 (PDF, 285.2 KB)

Marketing Communications Approval Report June 2018 (PDF, 451.6 KB)

Marketing Communications Approval Report May 2018 (PDF, 71.3 KB)

Marketing Communications Approval Report April 2018 (PDF, 176.8 KB)

Marketing Communications Approval Report March 2018  (PDF, 182.9 KB)

Annual Media Expenditure

All South Australian government departments and agencies are required to plan and book their media advertising through the Media Panel as part of the Master Media Scheme.

The State Government’s expenditure on media advertising for 2019-20 was $29.27 million (excl. GST). This represents a $1.81 million decrease in expenditure year on year.

media expenditure graph

Notes for chart:

  • Figures current as at October 2020.
  • Figures provided are excluding GST and fees.
  • Includes expenditure by Government Enterprises and Statutory Authorities.
  • Excludes Third Parties.