Government Communications Advisory Committee Marketing Communications Evaluation Reports
As outlined in the Marketing Communication Guidelines, the Government Communications Advisory Committee (GCAC) will proactively update the below report detailing the total cost and an evaluation summary for each communications initiative with a total budget of over $50,000 (ex GST) as they are approved by GCAC.
Reports on communications initiatives which commenced prior to GCAC can be found below. Please note some initiatives are still awaiting final evaluation.
Annual Media Expenditure
All South Australian government departments and agencies are required to plan and book their media advertising through the Media Panel as part of the Master Media Scheme.
The State Government’s expenditure on media advertising for 2018-19 was $31.096 million (excl. GST). This represents a $5.3 million decrease in expenditure year on year.
Notes for chart:
- Figures current as at December 2019.
- Figures provided are excluding GST and fees.
- Includes expenditure by Government Enterprises and Statutory Authorities.
- Excludes Third Parties.