All public marketing activities by the Government of South Australia must use clear and consistent branding.

Government of South Australia brand

The common brand must be applied to all marketing activities, unless a government entity has an exemption.

• Government of South Australia (GOSA) Branding Guidelines (PDF, 1.9 MB)
• FAQs on common branding (PDF, 211.8 KB)

State Brand

Government entities should use the State Brand in community, consumer, trade and business communications, when promoting South Australia (e.g. education, investment, migration, trade, export and tourism markets). Government of South Australia branding requirements still apply when using the State Brand.

• View the brand guidelines on the Brand SA website

Logos and templates

To access Government of South Australia logos and templates, or if you have any branding questions, email the Government Advertising and Insights Hub.