The department oversees a range of policies and guidelines that help ensure the South Australian Government effectively communicates with the community.

Alongside legislation, regulation and taxation, communication is one of the four main levers of policy delivery. Communications seek to understand, inform, create dialogue with, and influence the citizen, so that trust, respect and confidence are built; policy and service development is better informed; outcomes are more consistently delivered; and a stronger society is built.

Guidelines, policies and templates

To ensure the community is effectively engaged on government policies and initiatives, all marketing communications activities must comply with relevant government guidelines, policies and approval processes.

Communications and marketing 

Marketing Communications Guidelines PDF, 107.82 KB

Recruitment Advertising Policy and Guidelines PDF, 1203.68 KB

DPC Circular 026: Interstate and International Recruitment Advertising PDF, 458.19 KB

DPC Circular 023: Private Sector Endorsements on Government Communications PDF, 186.73 KB

Communications Plan Template DOC, 61.5 KB

Social Media Strategy Template DOCX, 19.07 KB

Campaign Evaluation Report Template DOC, 44 KB

Media Panel

The Government of South Australia has a new Master Media Scheme effective from 31 March 2019. Wavemaker, Carat and Reprise (known as the Media Panel) are the media agencies appointed to the Scheme. Templates for briefing the Media Panel, secondary procurement and Media Panel Rules of Engagement are found below:

DPC Circular 009: The Master Media Scheme for Government Advertising PDF, 55.77 KB

This DPC Circular has been updated in line with the requirements for the new Master Media Scheme.

Master Media Scheme: Media Panel Rules of Engagement PDF, 101.76 KB

This document outlines the operating rules of the Media Panel, secondary procurement processes and provides media agency contact details.

Media Brief Request for Quote DOCX, 251.8 KB

This is a mandatory template required to be completed to brief agencies on the Media Panel.

Media Panel Secondary Procurement Simple Purchase Recommendation PDF, 938.76 KB

This template can be used for procurements, under the Master Media Scheme valued greater than $33,000 inc GST, to assist with evaluating Media Panel proposals and seek approval of the outcome, prior to appointing a Media Agency.

Media Panel Secondary Procurement Simple Acquisition Plan PDF, 477.43 KB

This template can be used for procurements, under the Master Media Scheme valued at greater than $550,000 inc GST, to seek approval of the proposed project prior to briefing the Media Panel.

Media Panel Secondary Procurement Customer Order PDF, 72.73 KB

This template for a Customer Order can be used to accept the quote and confirm deliverables with the appointed Media Agency.

Branding 

Government of South Australia (GOSA) Branding Guidelines PDF, 2871.75 KB

DPC Circular 025: Common Branding Policy for the Government of South Australia PDF, 153.23 KB

State Brand Policy PDF, 280.59 KB

FAQs on Common Branding PDF, 544.06 KB

Brand South Australia Guidelines PDF, 22999.8 KB

Brand South Australia Snapshot Guidelines PDF, 3165.19 KB

For access to GOSA and State Brand logos and artwork, please see your Director of Communications.

Professional development opportunities

Complementary professional development sessions are available to all marketing, communications, engagement and recruitment staff. See the calendar for upcoming sessions and to register.

Professional Development Calendar PDF, 101.41 KB

Government marketing communications expenditure

Refer to the Whole of Government Marketing Communications Expenditure page.

Contact

Contact the department for matters relating to South Australian Government communications, marketing and branding.

Email

General: govcommunications@sa.gov.au

Departmental media enquiries: dpccommunicationservices@sa.gov.au

Phone

Departmental media enquiries: 0407 743 068

If you are deaf, or have a hearing or speech impairment, please contact us through:

  • National Relay Service (Speak and Listen) call 1300 555 727
  • National Relay Service (TTY users) call 133 677
  • Internet Relay users can connect to the National Relay Service.

If English is not your preferred language, please contact the Interpreting and Translating Centre on 1800 280 203 and ask to speak with the Department of the Premier and Cabinet.

Complaints and feedback

We understand that mistakes happen despite our best efforts - make a complaint or provide feedback.

Business hours

Monday to Friday 8.45am – 5.00pm excluding public holidays

Location

State Administration Centre
200 Victoria Square
Adelaide SA 5000

Postal address

GPO Box 2343
Adelaide SA 5001