The department oversees a range of policies and guidelines that help ensure the Government of South Australia effectively communicates with the community.

Alongside legislation, regulation and taxation, communication is one of the 4 main levers of policy delivery. Communications seek to understand, inform, create dialogue with, and influence the citizen, so that trust, respect and confidence are built, policy and service development is better informed, outcomes are more consistently delivered and a stronger society is built.

Guidelines, policies and templates

To ensure the community is effectively engaged on government policies and initiatives, all marketing communications activities must comply with relevant government guidelines, policies and approval processes.

For Communications approval process enquiries:

Communications and marketing 

Marketing Communications Guidelines effective September 2020 (PDF, 145.3 KB)

PC Circular 048: Communications Approval Process for the Government of South Australia (PDF, 191.6 KB)

Government Communications Advisory Committee Calendar 2021 (PDF, 433.7 KB)

Government Communications Advisory Committee Calendar 2022 (PDF, 125.0 KB)

Quick reference approval process effective 1 July 2019 (PDF, 727.0 KB)

Recruitment Advertising Policy and Guidelines (PDF, 552.5 KB)

Communications Plan template new (DOCX, 158.4 KB)

Campaign Evaluation Report template new (DOCX, 215.0 KB)

Social Media Strategy template new (DOCX, 154.6 KB)

Media Panel Resources

The Government of South Australia has a new Master Media Scheme effective from 31 March 2019. Wavemaker and Carat (known as the Media Panel) are the media agencies appointed to the Scheme.

For Master Media enquiries:

Templates for briefing the Media Panel, secondary procurement and Media Panel Rules of Engagement are found below:

PC Circular 009: The Master Media Scheme for Government Advertising (PDF, 193.5 KB)

This DPC Circular has been updated in line with the requirements for the new Master Media Scheme.

Master Media Scheme: Media Panel Rules of Engagement (PDF, 173.5 KB)

This document outlines the operating rules of the Media Panel, secondary procurement processes and provides media agency contact details.

Media Brief Request for Quote (DOCX, 271.3 KB)

This is a mandatory template required to be completed to brief agencies on the Media Panel.

Master Media Scheme Guide to Functional Advertising (PDF, 78.3 KB)

This document provides information on Functional Advertising and the booking portal WM Online.

Media Panel Secondary Procurement Simple Purchase Recommendation (PDF, 149.0 KB)

This template can be used for procurements, under the Master Media Scheme valued greater than $33,000 inc GST, to assist with evaluating Media Panel proposals and seek approval of the outcome, prior to appointing a Media Agency.

Media Panel Secondary Procurement Simple Acquisition Plan (PDF, 125.1 KB)

This template can be used for procurements, under the Master Media Scheme valued at greater than $550,000 inc GST, to seek approval of the proposed project prior to briefing the Media Panel.

Media Panel Secondary Procurement Customer Order (PDF, 90.8 KB)

This template for a Customer Order can be used to accept the quote and confirm deliverables with the appointed Media Agency.


Government of South Australia (GOSA) Branding Guidelines (PDF, 3.3 MB)

PC Circular 025: Common Branding Policy for the Government of South Australia (PDF, 754.3 KB)

State Brand Policy (PDF, 633.6 KB)

FAQs on Common Branding (PDF, 1.1 MB)

Brand South Australia Guidelines (PDF, 23.3 MB)

Brand South Australia Snapshot Guidelines (PDF, 3.5 MB)

For access to GOSA and State Brand logos and artwork, please see your Director of Communications.

Professional development opportunities for government

As a direct benefit of the Master Media Scheme, complimentary professional development sessions have been developed by the Media Panel, in conjunction with DPC Communications. Sessions are open only to government marketing, communications, engagement and recruitment staff.

Upcoming sessions and links to registrations can be viewed in the Professional Development Calendar.

Government marketing communications expenditure

Refer to the Whole of Government Marketing Communications Expenditure page.


Contact the department for matters relating to Government of South Australia communications, marketing and branding.



Departmental media enquiries:


Departmental media enquiries: 0407 743 068

If you are deaf, or have a hearing or speech impairment, please contact us through:

  • National Relay Service (Speak and Listen) call 1300 555 727
  • National Relay Service (TTY users) call 133 677
  • Internet Relay users can connect to the National Relay Service.

If English is not your preferred language, please contact the Interpreting and Translating Centre on 1800 280 203 and ask to speak with the Department of the Premier and Cabinet. Please tell us if you would prefer to speak to an Aboriginal person.

Complaints and feedback

We understand that mistakes happen despite our best efforts – make a complaint or provide feedback.

Business hours

Monday to Friday, 8:45 am to 5:00 pm excluding public holidays.


State Administration Centre
200 Victoria Square
Adelaide SA 5000

Postal address

GPO Box 2343
Adelaide SA 5001