The department oversees a range of policies and guidelines that help ensure the Government of South Australia effectively communicates with the community.
Alongside legislation, regulation and taxation, communication is one of the 4 main levers of policy delivery. Communications seek to understand, inform, create dialogue with, and influence the citizen, so that trust, respect and confidence are built, policy and service development is better informed, outcomes are more consistently delivered and a stronger society is built.
Guidelines, policies and templates
To ensure the community is effectively engaged on government policies and initiatives, all marketing communications activities must comply with relevant government guidelines, policies and approval processes.
For Communications approval process enquiries: email@example.com
Communications and marketing
A new Government Communications Approval Process started on Tuesday 1 November 2022. The following information has been developed to educate you on the new approval process:
The following information outlines the process for all activities registered in the CAP prior to 1 November 2022.
Government Communications Advisory Committee 2023 sitting dates
Please note GCAC dates are subject to change and will be kept up to date in the Communications Approval Portal (CAP).
|Sitting dates||Due date to lodge submissions|
|Friday 3 February||Monday 23 January|
|Friday 17 February||Monday 6 February|
|Friday 3 March||Monday 20 February|
|Friday 17 March||Monday 6 March|
|Friday 31 March||Monday 20 March|
|Friday 14 April||Monday 3 April|
|Friday 28 April||Monday 17 April|
|Friday 12 May||Monday 1 May|
|Friday 26 May||Monday 15 May|
|Friday 9 June||Monday 29 May|
|Friday 23 June||Monday 12 June|
|Friday 7 July||Monday 26 June|
|Friday 21 July||Monday 10 July|
|Friday 4 August||Monday 24 July|
|Friday 18 August||Monday 7 August|
|Friday 1 September||Monday 21 August|
|Friday 15 September||Monday 4 September|
|Friday 29 September||Monday 18 September|
|Friday 13 October||Monday 2 October|
|Friday 27 October||Monday 16 October|
|Friday 10 November||Monday 30 October|
|Friday 24 November||Monday 13 November|
|Friday 8 December|
(Last sitting of the year)
|Monday 27 November|
Media Monitoring contract
Following a government decision in August 2021, and an extensive consultation and procurement process, the Government of South Australia entered into a whole of government contract for media monitoring services with the provider Streem, in November 2021. Agencies across government commenced onboarding to the service in January 2022.
The contract, which is centrally-coordinated by the Department of the Premier and Cabinet, allows for any government agencies that require media monitoring to gain access to the service, with their financial contribution determined based on the model approved by government.
The modern and easy-to-use Streem platform provides agencies with access to a wide range of media monitoring features and tools as part of the base contract, with many additional or bespoke requirements able to be accommodated on request.
This whole of government contract model delivers the strategic use of external media monitoring services with a focus on quality and effective service delivery.
Please see the below links for details regarding the features included in the Streem contract, and also answers to questions agencies may have regarding the service.
For further information or any details not covered below, please contact firstname.lastname@example.org.
This questions and answers page is available to SA Government agencies only and contains answers to questions they may have regarding the contract. If you work for an SA Government entity and are unable to access the Questions and Answers page, please contact email@example.com.
Media Panel Resources
The Government of South Australia has a new Master Media Scheme effective from 31 March 2019. Wavemaker and Carat (known as the Media Panel) are the media agencies appointed to the Scheme.
For Master Media enquiries: firstname.lastname@example.org
Templates for briefing the Media Panel, secondary procurement and Media Panel Rules of Engagement are found below:
This DPC Circular has been updated in line with the requirements for the new Master Media Scheme.
This document outlines the operating rules of the Media Panel, secondary procurement processes and provides media agency contact details.
This is a mandatory template required to be completed to brief agencies on the Media Panel.
This document provides information on Functional Advertising and the booking portal WM Online.
This template can be used for procurements, under the Master Media Scheme valued greater than $33,000 inc GST, to assist with evaluating Media Panel proposals and seek approval of the outcome, prior to appointing a Media Agency.
This template can be used for procurements, under the Master Media Scheme valued at greater than $550,000 inc GST, to seek approval of the proposed project prior to briefing the Media Panel.
This template for a Customer Order can be used to accept the quote and confirm deliverables with the appointed Media Agency.
For access to GOSA and State Brand logos and artwork, please see your Director of Communications.
Professional development opportunities for government
As a direct benefit of the Master Media Scheme, complimentary professional development sessions have been developed by the Media Panel, in conjunction with DPC Communications. Sessions are open only to government marketing, communications, engagement and recruitment staff.
Upcoming sessions and links to registrations can be viewed in the Professional Development Calendar.
Government marketing communications expenditure
Current marketing campaigns
The Government of South Australia runs marketing campaigns to educate and inform South Australians about critical matters affecting our state and our communities. For more information or to download campaign assets, see Current campaigns.
Contact the department for matters relating to Government of South Australia communications, marketing and branding.
Departmental media enquiries: DPCMediaUnit@sa.gov.au
Departmental media enquiries: 0407 743 068
If you are deaf, or have a hearing or speech impairment, please contact us through:
- National Relay Service (Speak and Listen) call 1300 555 727
- National Relay Service (TTY users) call 133 677
- Internet Relay users can connect to the National Relay Service.
If English is not your preferred language, please contact the Interpreting and Translating Centre on 1800 280 203 and ask to speak with the Department of the Premier and Cabinet. Please tell us if you would prefer to speak to an Aboriginal person.
Complaints and feedback
We understand that mistakes happen despite our best efforts – make a complaint or provide feedback.
Monday to Friday, 8:45 am to 5:00 pm excluding public holidays.
State Administration Centre
200 Victoria Square
Adelaide SA 5000
GPO Box 2343
Adelaide SA 5001