Phase 2 of the D3 journey, defining the problem

This section focuses on defining the problem statement for the D3 Digital Challenge. A workshop will be held with key stakeholders to discuss the problem, set up the framework and agree what success would look like.

Objectives of the Design Brief session

The objective of the Design Brief Session is to workshop with key stakeholders and determine the scope and focus of the challenge. The session produces the Design Brief document which is used to promote your challenge.

Preparing an agenda for the Design Brief session

The Design Brief session is a two to three-hour workshop with a recommended agenda:

1. Welcome and introductions

​2. What is the D3 Digital Challenge Initiative?

  • Introduce the proposed challenge to participants
  • What best practices and frameworks do we use to run a challenge?
  • What should the stakeholders expect from the challenge?
  • What criteria will be used to judge the market viability of the business concepts?

3. What is the problem we are trying to solve through this challenge?

  • Outline the problem from the perspective of the challenge owner
  • Continue to explore the problem until a clear problem statement can be articulated

4. What does success look like?

  • What key information should the solution consider (e.g. for D3 #6, the solution should consider the Healthy Kids Menu Code of Practice).
  • Are there any restrictions on what or how the problem can be solved?
  • What is the vision of the challenge owner? (e.g. for D3 #6, the vision was to have more healthy food choices available for children in a way that benefits both families and venues).

5. Develop the scope of the Design Brief

  • Do we have a clearly articulated problem statement?

6. Who should be involved? Are there any additional stakeholders competitors may need access to?

7. Next steps - describe the next steps in the challenge process.

8. Close.

Running the Design Brief session

Design Brief sessions are generally invite-only for key stakeholders involved in the initial design stages of the challenge. It is desirable to have the entire project team in attendance.  You may be inviting:

  • experts with knowledge of the problem
  • potential judging panel members
  • potential mentors
  • the head of your organisation/business unit.

Selecting a facilitator

The session can be run internally or with the assistance of an external facilitator.  Select a facilitator who:

  • has experience in understanding complex problems
  • has ideally been involved in a challenge
  • can keep discussions on schedule
  • can communicate effectively
  • can work collaboratively and inclusively.

Your facilitator should be comfortable leading discussions, asking questions of the group, capturing inputs and summarising the discussion.

Writing your Design Brief

Writing your Design Brief helps challenge owners consolidate information discussed during the session into an agreed set of statements. The Design Brief typically includes:

  • the target groups to be involved
  • key partners and potential speakers on the problem topic
  • definition of what success looks like based on the criteria that the Judges will use
  • material, existing research and any open data
  • problem statement (200-300 words).

D3 Design Brief template (PDF, 176.3 KB)

D3 Design Brief template (DOCX, 952.3 KB)

Use the Design Brief Session checklist as your quick reference guide.

Next phase

The next phase is Promoting your D3 Challenge